New York City: Boutique is Better!

New York is always a good idea and always offers something fresh and exciting! Just before the holidays is a particularly festive time as the window shops and lights come alive and the weather is still reasonably comfortable for long strolls!

This trip was twofold for me! We celebrated my fabulous mother-in-law’s 70th birthday and I also took a couple of days to visit many of the boutique hotels that my clients so love.  In New York, every neighborhood tells a different story, has its own vibe, and it’s boutique hotels all have a personality of their own.

While we work closely all of the larger and very glamorous properties including the Four Seasons, Mandarin Oriental, Ritz-Carlton, Peninsula, St. Regis and so on, it is the tiny boutique gems that really take the most time to get to know.

This visit I stayed at The Chatwal near Times Square and the Greenwich Hotel in Tribeca, but I also did site inspections at The Surrey and The Lowell Hotel on the Upper East Side and the Crosby Street Hotel in Soho.

THE Luxury hotel near Times Square & the Theatre District
1930’s Empire Art Deco Design in the high energy lobby
Expert cocktails at the Lamb’s Club
Help yourself to an Egg!
The Producer Suite


Stairwell in the Producer Suite leads to a fabulous roof top terrace where guests can watch the Ball drop on Times Square
Roof Top Terraces in NYC are a gem to find!


I love this tennis ball chair in the fitness room at the Chatwal
Fun place for nails at the Chatwal
The spa at the Chatwal is a mini escape
Lap pool and spa at the Chatwal
This historic private room at the Chatwal is a gorgeous place for a special dinner or wedding
The historic Lambs Club bar
Built in 1905, the Stanford-White building was a clubhouse for the Lambs, Americas first professional theatre club – still feels like you have stepped back in time!

One of our most memorable meals was the incredible Indian tasting menu at Indian Accent – highly recommendimg_1504img_1505img_1506


Our stay and birthday celebration continued on at Robert De Niro’s spectacular and under stated Greenwich Hotel in TriBeCa!


The fireplace in the drawing room makes you truly feel like you are in a fine and cozy home.
A great place for drinks, coffee or a gorgeous menu served by Locanda Verde. No need to ever sign a check at The Greenwich, you are treated as a guest!
What a magnificent garden courtyard for warmer days.  Several of the rooms look into the courtyard making for a very quiet respite from the city.
A great welcome to the Greenwich for Shirley’s 70th – champagne and cake!
The Shibui Japanese spa is a fantastic escape from the fast-pace outside the doors. Splurge for an expert Shiatsu massage!
The Greenwich refills your treat basket each day with compliments – I am a kid again!


Every room is different; I just loved the tile in my bathroom!
TriBeCa is a magical and quiet neighboorhood in Lower Manhattan – walking distance to the 911 Memorial and Wallstreet to the South and to Soho, Greenich, Gramercy to the North for the best shopping, cafes and restaurants!
Indulging in just a few margarita and tapas at ABC Cocina
Walking with my in-laws throughout the city as the shops and hotels of Fifth Avenue and Central Park begin to unveil their holiday decor!
Now this is how to shop! (at Ferragamo on Fifth Avenue)
St. Patrick’s Cathedral
Gil and Shirley in Times Square
Finally seeing the absolutely HILARIOUS Book of Mormon!
A fabulous (and expensive but worth it) ride to Lower Manhattan from Times Square – so much fun!

An exceptional birthday dinner with service to match at the famous Gramercy Tavern:



My travel is always a mix of business and pleasure so hotel site inspections are a must! I was so glad to go and see a few of the boutique hotels we often suggest to our clients.

The Crosby Hotel in SoHo is a terrific, light-filled option within walking distance to many of the best boutique shops and restaurants in the city.

Here are standard rooms with great views and floor to ceiling windows.


If you want do some entertaining and like space to unwind, the one bedroom Crosby suite connects to a junior suite  – perfect for a family gathering!


The Lowell Hotel on the Upper East Side is truly one of my favorites and uniquely establishes itself with the gorgeous scent when you walk in, and for the special and residential rooms and suites throughout – no two are the same. The Lowell also offers wonderful and hospitable service in the lounge and soon to be famous restaurant which will open after meticulous detail in creating it! Originally private apartments, most of the rooms and suites have wood burning fire places and kitchenettes. Guests here feel wonderfully at home! The hotel is perfect for romantic weekends, families trips, and longer stays.


A glass of champagne with the lovely Alexandra at the Lowell!

Also on the Upper East Side is The Surrey, a Relais & Chateaux property, and also a favorite boutique hotel! The art collection alone make it a must see! Again each room is one of a kind, with several suites showcasing commanding views and terraces. My favorite is the Penthouse (even more so than the larger Presidential). The Penthouse has great light and a mammoth terrace but still manages to feel so inviting and cozy. This is a superb option for families as the rooms with two beds are Queen/Queen (rather than double/double bedding) and have many connecting configurations that work well. Shopping and restaurants in this residential quiet neighborhood with easy access to Central Park make it oh so perfect!


New York has so much to offer and there are dozens and dozens of hotels that we love! Please let me know your style and your interests and it will be more than a pleasure to help you find your perfect Manhattan haunt!  We have great private guides, a coveted restaurant list and score terrific seats to the theatre! New York is waiting for you. Yes, you can book a hotel in New York online but when Resort to Laura Madrid takes care of your arrangements, complimentary amenities, upgrades and extra perks are insured. Don’t you want to be welcomed home like a dear old friend?

One thought on “New York City: Boutique is Better!

  1. Charlie Sharbaugh

    And thanks to you the Chatwal is one of our favorite hotels anywhere. Happy thanksgiving to you both.

    Sent from my iPhone

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