In-the-know, travelers come to Aspen for vacation because of it's reputation of being the IT place (not unlike Manhattan, the Hamptons, Malibu, or Beverly Hills). Even if people don't ski or mountain bike, Aspen draws jet setters to its chic yet authentic mountain town for the lifestyle, dining, àpres, shopping, and to enjoy the good life. The charming town is understated and inviting, but yes pricey!